Case Study / XR Campaign
About the project
A multi-channel XR campaign that integrated Virtual Reality (VR),
Augmented Reality (AR), and CGI into a single storyline. It featured a gamified
experience designed to drive engagement and business growth for the retail brand.
R&B needed a way to stand out during a crowded “Back to School”
season and engage a younger, tech-savvy audience.
A multi-channel XR campaign blending VR, AR, and CGI with a
gamified storyline that drove customers from social media into the stores.
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