Case Study / VR Campaign
About the project
A historical VR journey that transports users through time, allowing
them to walk from the very first Spinneys branch in 1948 to the modern 2023
location. The 3D scene and user journey were custom-crafted to celebrate the
brand’s heritage.
Spinneys wanted to celebrate 75 years of history in a way that felt
modern and immersive, rather than a static gallery.
A VR “Time Travel” journey where users could physically walk
through the first 1948 branch and transition into the modern 2023 retail
experience.
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